E
KANE BROWN
The Kane Brown World Tour
Arenas x Stadiums 2024
Stadium Country Music Touring.
Creative Direction by Alex Alvga.
From our interview in Live Design Magazine:
Country tours typically meant state fairs - wooden surfaces/blinders/hay bales/trucks/organics - dated aesthetics.
Alex Alvga, Kane’s creative director, sold us on designing Kane like a modern pop tour and bringing some fresh looks and tricks to Kane’s multi-genre music showcase.
Screens, pyro, lasers, automated staging and even the musical arrangements were all driven by the initial decisions of the design being a “portal” of tricks. With a large array of crowd fixtures that make the arena feel more like a nightclub than a dark room of spectators.
We’re very grateful to Kane and his team for being willing to tour a challenge. And Kane’s a total daredevil and treated it like his personal playground.